Creating Materials in Sync with the Brain (April 2019)

  • April 05, 2019
  • 9:00 AM - 11:00 AM
  • Woodlake III Suite 150 (10200 W. Innovation Dr Wauwatosa, WI 53226)
  • 6


Registration is closed

Transferring knowledge is a core skill in talent development. But, most facilitators and instructional designers focus on what information to cover and neglect how the brain processes that information.

This session will introduce participants to the field of cognitive-based information design, or CID. CID puts the research on human perception and cognition into action by providing a systematic way to improve visual communication, print materials, and electronic resources.

Learning CID principles is a great way to strengthen your communication skills. Whether you are a manager making slide decks for meetings, an instructional designer building e-learning courses, or a facilitator creating handouts, CID can help you engage your audience, focus their attention, and retain what they've learned.

This session will be led by Philip L. Ransom, Vice President of Communication Strategy for The CID Group. He became interested in CID when he realized how powerful the techniques were for his speaking and writing work, and now shares his passion and experience with audiences ranging from lawyers to health care practitioners. He works closely with Dr. Lou Tetlan, the founder of cognitive-based information design, to bring these skills to a wider audience.

Doors will open at 8:30am for registration, check-in, and networking. The main program will begin at 9:00am and will end at 10:30am. There will be time from 10:30-11am for additional conversations and networking.

This event supports several elements in the ATD Competency Model, including Instructional Design, Training Delivery, and Knowledge Management.
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