Storytelling in Learning: Sensory Stickiness

Join SEWI ATD, ATD-MAC and NEW ATD at the inaugural

Wisconsin Chapters Joint Programming Event!

We all know the oldest way to transfer knowledge, skills, cultural norms, beliefs, and values is via exceptional storytelling. But what is it about stories that have made them so successful in transferring learning throughout history? Much of it comes from storytelling’s appeal to the senses—the human experience. In this program, we’ll explore how to use stories to connect on a personal level: to experience, to learn, and possibly to even rethink one’s assumptions. 

Northeast Wisconsin Chapter has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program qualifies for a maximum of 1 points.

Learning Objectives:

• Unlock the power of vivid storytelling (planned or spontaneous) to unleash classroom engagement and workplace application

• Realize the importance of participant involvement to make the stories come alive on an individual level

• Consider strategies that that turn stories into transferable skills

  

Speaker:

Andrew C. Marris, CPTD

Lead Learning & Development Instructor | Northern Illinois & Wisconsin

MRA—The Management Association, Inc.

As a talent development professional, and former marketing director and college instructor, Andy is passionate about creating valuable experiences that result in delighted customers. When participants express that they received value from the leadership training sessions he facilitates, Andy is inspired and invigorated by them. 

Through powerful storytelling and time-tested leadership principles, Andy helps managers lead empowered teams that achieve unparalleled results. As a Certified Professional in Talent Development (CPTD), Andy strives to make the learning experience measurable, memorable, and motivational. 

Andy is a Power Professional Plus member of ATD as well as a former chapter president of SEWI-ATD.

Thank you to our event sponsor: