Written by SEWI-ATD Guest Blogger, Matthew Meuleners, Leadership Trainer and Consultant at FOCUS Training, and SEWI-ATD VP of Community Relations.

What is a Personal Brand?

It is the practice of people marketing themselves and their careers as brands. ... Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.

In most instances, when it’s time to hire or fill a leadership position, we don’t tend to choose the mysterious stranger. Our risk-averse brains tell us to lean towards the familiar, a person to whom we can relate. Not only do we want to understand what we are getting, but we also want to know their story and what to expect – a personal brand offers a shortcut for these choices.

Image, reputation, brand…whatever you choose to call it, the impression that others in your professional sphere have of you can be a key driver of how they respond to you. But a powerful brand is more than a list of features. It tells a story.

As a Talent Professional, here are a few tips you can share with employees and their leaders in your organization:

Crafting your brand story

• Reflect for value: Think back about each of your significant professional experiences. Where did you start your professional journey? Because of the roles that you filled along your journey, what can you now do? What do you know? What have you seen?
  

• Differentiate yourself: What sets you apart from the rest of those who are pursuing the same goals and career? It doesn’t have to be unique to the world, just unique to the competitive space.

• Transition with intention: Be prepared to discuss the space between experiences. What led you from one job to the next? Why did you make this career move at this time?

• Project forward momentum: Your story doesn’t end today. Describe where you are headed next from a professional growth perspective. What are you hoping to learn or achieve?
  

These best practices can help build a brand story that is both engaging and authentic. 

Also consider how to use tools like LinkedIn to document your story in real time. Investing a little time in reflecting and updating every few months can save you from the arduous task of trying to remember years of work at a time - typically under a deadline because you are only thinking about this in response to an opportunity that just popped up.

So, next time you find yourself coaching someone through their next career step, ask them to tell you a story!

About the Author

Written by SEWI-ATD Guest Blogger, Andy Marris, Learning & Development Manager at MRA, and SEWI-ATD President

When someone uses the word “brainstorm,” what comes to mind? The Google Dictionary gives an idealistic definition… “a spontaneous group discussion to produce ideas and ways of solving problems.” If one truly considers the reality of how this “group discussion,” typically plays itself out, however, one is much more likely to have the perception that brainstorming is a well-intentioned ideation session that instead degenerates into one of dominance, condescension, and ironically, very few good ideas. Once again, the age-old axiom is proven true… “The road to hell is paved by good intentions.”

Comments such as, “That will never work,” “That’s a stupid idea,” or “We tried that already,” are commonplace in brainstorming sessions. Comments like these unfortunately lead to some of the best ideas remaining between the ears of previously scolded participants. Moreover, introverted contributors may have wonderful ideas, but are often overshadowed and even dominated by the most boisterous participants in the room, as well. These issues end up leading to a few, rapidly-offered ideas, that were not necessarily well-thought through, and the group ends up going with a mediocre idea because it was the best one of a bad lot. Sound familiar? There is a better way!

The Nominal Group Technique (NGL) is not new, but it is astonishing how many business professionals are unaware of the concept. In MRA’s Supervision Fundamentals series, NGL is repackaged as the “Circle Six” technique (the number doesn’t actually matter—MRA Minnesota classrooms have six chair tables, and when read aloud, it sounds like an alliteration, hence, “Circle Six”). It is the best way to capture a large about of terrific ideas, and as the famous scientist, Linus Pauling once said, “The best way to get a great idea, is to have lots of ideas.” Here are the simple (yet profound), steps…

1. Leader appoints someone in the group to capture the ideas on a notepad, flipchart, or marker board (the scribe)

2. Leader posts the question to be solved (such as “How can we generate more revenue in 2018?”)

3. Leader gives all participants 2 minutes to ponder the question and write down all ideas that come to mind – with a few rules…

a. No talking; Just thinking and writing as the ideas come

b. No self-deprecation; Write all ideas no matter how silly they may seem

c. Take the full 120 seconds; sometimes the best ideas come when there is no pressure to perform (think Archimedes in his bathtub… Eureka!)

4. Once time is up, the leader asks each participant to simply read the top line item on his/her page, thanks them, and moves to the next participant – with a few more rules…

a. No commenting in any way (positive or negative) or face removal from the group – Even a positive “Good idea,” comment tells other participants who didn’t hear such praise that their idea was not as good-which defeats the purpose of the exercise.

b. Leader only thanks participant for his/her contribution, being careful not to comment, either

c. Leader contributes last each time around the circle, so as to not encourage “group think”

5. Scribe captures all ideas in writing

6. Leader goes around the circle until everyone is out of ideas on their lists and all “pass”

7. Leader reads scribe’s list to group, so it hears the ideas a second time

8. Leader gives group 2 more minutes to think and write down any additional ideas that were triggered by the list – Sometimes the best ideas come as a piggy-back to another one (even one that would have been labeled a “stupid idea” on its face)

9. Leader and scribe repeat steps 4-7, continuing the moratorium on comments

10. Group then multi-votes on what they think the best ideas are, giving a 5 to the best idea, a 3 to the second best, and finally a 1 to the third best idea

11. When the votes are tallied, great ideas rise like cream to the top, and often the participants are excited and engage on how many great ideas were generated

There are several reasons NGT works so well. First, it truly values everyone’s ideas and contributions. It also eliminates the killer phrases that shut down well-intentioned brainstorming sessions. People that need time to process, have it, and those with a quick answer are still allowed to do so, writing the idea instead of blurting it out. Giving the process a second round usually produces less total answers than the first round, but it often produces some of the best ideas the group is able to generate. At a recent training filled with analytical engineers, the group went from one mediocre idea to 47 outstanding ones, just by implementing the NGT technique.

Famous comedians often get the request from a well-meaning fan to “say something funny.” Without a prepared response, they often fail at the request. Seasoned comedians have a comment ready when the request invariably comes again. In a similar way, the NGT allows people to have the time and the freedom to come up with great ideas, without the risk of being put on the spot or insulted. Try it at your next “brainstorm,” and you’ll be amazed at what the team uncovers.

About the Author

With more than 15 years of business management, marketing, and leadership experience in the sports broadcasting, financial services, health care, information technology, and human resources industries, Andy Marris draws on his knowledge and experiences to help managers sharpen their leadership skills and business acumen. As a former graduate- and undergraduate-level business and marketing instructor, Andy discovered his passion for adult learning through fun, interactive, “real world” education. Andy's love of leadership development led him to his current role as a full-time talent development instructor in MRA—The Management Association's Institute of Management. Whether he is working with first-time supervisors, or seasoned leaders seeking continuous skill-set improvement, Andy makes the learning experience one that is measurable, memorable, and motivational.         

Andy holds a masters in business administration and a bachelors in organizational communication.

On November 1st, R.W. Baird, in collaboration with SEWI-ATD, will host an exciting event: Bite-sized Micro-learning . In this article by Asha Pandy, you'll discover 5 great examples of using microlearning-based training effectively.

Written by Guest Blogger, Mark Brewer, Experienced Talent Development Professional and 2018 SEWI-ATD VP of Special Projects.

Do you listen to yourself?  Our family of professions is sometimes (rightly) accused of using jargon, HR-speak, Consultant-speak or psycho-babble. I suspect it doesn’t exactly open our clients’ hearts and minds to us. I saw an example this week. A bullet in a training slide read “Cognition precedes behavior.” The audience was a mixed group of managers from a variety of professions.  One of a hundred bullets on dozens of slides, I’m betting that one flew right over their heads.  Not because they aren’t smart enough to get it, but because the author made it unnecessarily difficult to get it. A simple and important idea fell by the wayside.  Why throw up barriers?  I’d like to think I would have gone with “Thinking precedes action,” or maybe even “We think before we do.” But I’m better at critiquing others than myself.

Big words don’t impress. They build walls. Feel free to tell me I’m wrong.  Just use little words please.

(Oh yeah, and turn off the lights when you leave!)

Today we continue the theme on budgeting. 

How do executives see the learning and development budget? Is it a cost, an investment, or a combination of the two?

Find out here what Jack and Patti Phillips recommends to do when the "gorilla" shows up and you're in a precarious position.

Please join us September 14^th for The Next Big Thing!, a mind-expanding event where you'll hear from experts in the talent development field who share some leading-edge applications and best practices, as well as their thoughts on technology and learning in the future.  Register here!

In preparation for the event, review the top facts you should know about training reinforcement from the makers of Mindmarker, one of the applications you’ll see at The Next Big Thing!

It’s tough to ask for money if you can’t clearly articulate how it fits into the overarching learning strategy. Before building your budget, account for the various projects, deliverables and initiatives that are in progress and on the horizon along with their anticipated ROI. For additional tips, review the Chief Learning Officer article here. 

You might see the mindfulness boom as a fad or as a corporate revolution. Although it’s a practice commonly hyped for having the ability to improve leadership skills, some research suggests that leaders would do well to consider the intricate connection between mindfulness and broader emotional intelligence competencies as they seek to develop in their careers.

In the Harvard Business Review article, "Without Emotional Intelligence, Mindfulness Doesn’t Work," Daniel Goleman and Matthew Lippincott expound upon how they believe this to be true.

Want to learn more about Mindfulness & Learning? Attend our October 6th event, hosted by Wheaton Franciscan.

Building a strong, standardized strategy and examining your e-learning to ensure that it has universal design and source material that is easy to translate and localize, is essential to any training department seeking to educate international learners and can add up to an engaging experience for all.  Click here to read The Impact of Words is Felt Beyond eLearning, by Pamela Hogle for Learning Solutions Magazine.

Please join us for an insightful session with Susan Lubar Solvang and learn to integrate mindfulness practices into your talent development process on October 6, 2017.

In preparation for the event, learn more about mindfulness in the workplace by reading this Forbes article which highlights "With workplace stress, self management, work-life balance and leadership burnout becoming increasingly focal, the benefits of mindfulness are likely to produce better leaders and managers of talent."

Register here!